Founders of PR

Today we're going to briefly discuss the names to remember in PR. The people that are responsible for the fundamental tools used in Public relations today.

First let's start with the Public Relations professionals that are associated with process.

P.T. Barnum (1810-1891) was a basically a low life scam artist. Often described as a scum bag, Barnum was known best for playing newspapers against each other.

Ivy Lee (1877-1934) Lee is remembered for successfully lobbying for a railroad rate increase from a reluctant federal government. Lee was also involved with Nazi Germany and was being investigated by the US Congress towards the end of his life.

Edward Bernays (1891-1995) Bernays is most associated with propaganda. In the 1920s he made it socially acceptable for women to smoke cigarettes in public. And then in the 1960s he worked as an anti-smoking lawyer for John Banzhaf.

Doris Fleischman (1891-1980) Fleischman was mostly associated with public relations strategy. But what she may be most famous for, is the fact that she was married to Edward Bernays. She was fantastic because she liked to cause a stir in the community. The biggest one is keeping her maiden name after marriage.

Professionals associated with Products

Eleanor Lambert (1903-2003) Lambert was a huge player in the American fashion public relations industry. Some of her big accomplishments were presenting American fashion to Russia, Germany, Italy, Australia, Japan, Britain, and Switzerland for the first time in history.

Al Golin (1929-) was most associated with comfort and convenience. But was best known for "cold-calling" McDonalds. Meaning that out of the blue... he called Ray Kroc (former CEO) and told him he should start a charity.

Moss Kendrix (1917-1989) Kendrix's defining moment was when he convinced Coca-Cola to expand their marketing and advertising because "black people are thirsty too."

Al Fleischman- is best known for Budweiser's advertisements using Clydesdale horses as the icon. Later he was hired on by the company Busch.

Now I know that I kind of rushed through each individuals description but at the end of the day, if you want to impress a potential boss, maybe throughout a name or two to show them not only are you qualified to work for their business but you know about Public Relations from the ground, up.

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