Monte Rifkin

Recently, my blog posts have been pretty negative towards companies and public relation firms. Today I want to highlight a company in a positive way. Recently, Monte Rifkin, president of MJ Rifkin, agreed to let me interview him on certain aspects of what his company does and how it operates.

Rifkin owns a full service Ad agency in Chicago. So if you are wondering to yourself, advertising is not the same thing as public relations, you would be right. But what I have learned in my classes so far is that public relations, advertising, and marketing all need to work together in order to have a successful business. And MJ Rifkin’s mission statement reflects this point.

“M J Rifkin, Incorporated was developed to provide the “right arm” business services to clientele who wish to have access to the best, most current marketing resources, without spending a fortune on creating them in-house. We keep you ahead of the curve, using the latest technologies, proven performers, quality partners, and world-class service. Please take a few moments to browse our site, and we think that you’ll agree. Our goal is to make you successful…for the long run”

http://sales-tips.com/

The clientele that is typical for MJ Rifkin isn’t really typical at all. They will help you with your business no matter what it is. You can access their services at the previously cited website.

During the interview, I asked him the obvious question, what does your company do? What kind of clientele do you have… blah blah blah. But what struck me most, was how he motivates his employees.

PASSION

Rifkin’s employees are all over the country, every week Rifkin holds a teleconference that begins with how everyone is doing, what’s going on in their lives, showing that he cares about every single individual, and then discusses everyone’s agenda, and finally Rifkin gives everyone a general direction for the week.

I asked him, how to you share your passion when you’re thousands of miles away from some of your employees? He replied, “It’s really a matter of communication” he explained that it also deals with trust. “Everyone is paid really well, but they work hard.” Rifkin explained he is more of a providing manager, he gives his employees the tools they need to do their jobs and takes a step back.  

I admire this company because of their work ethic, scope, and objectives. I truly think that every firm should take the same approach to public relations and advertising because it allows the clientele to get what they want and the employees to thrive. 

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