Recently, my blog posts have been pretty negative towards
companies and public relation firms. Today I want to highlight a company in a
positive way. Recently, Monte Rifkin, president of MJ Rifkin, agreed to let me
interview him on certain aspects of what his company does and how it operates.
Rifkin owns a full service Ad agency in Chicago. So if you
are wondering to yourself, advertising is not the same thing as public
relations, you would be right. But what I have learned in my classes so far is
that public relations, advertising, and marketing all need to work together in
order to have a successful business. And MJ Rifkin’s mission statement reflects
this point.
“M J Rifkin, Incorporated was developed to provide the “right arm” business services to clientele who wish to have access to the best, most current marketing resources, without spending a fortune on creating them in-house. We keep you ahead of the curve, using the latest technologies, proven performers, quality partners, and world-class service. Please take a few moments to browse our site, and we think that you’ll agree. Our goal is to make you successful…for the long run”
The clientele that is typical for MJ Rifkin isn’t really
typical at all. They will help you with your business no matter what it is. You
can access their services at the previously cited website.
During the interview, I asked him the obvious question, what
does your company do? What kind of clientele do you have… blah blah blah. But
what struck me most, was how he motivates his employees.
PASSION
Rifkin’s employees are all over the country, every week
Rifkin holds a teleconference that begins with how everyone is doing, what’s
going on in their lives, showing that he cares about every single individual, and
then discusses everyone’s agenda, and finally Rifkin gives everyone a general
direction for the week.
I asked him, how to you share your passion when you’re
thousands of miles away from some of your employees? He replied, “It’s really a
matter of communication” he explained that it also deals with trust. “Everyone
is paid really well, but they work hard.” Rifkin explained he is more of a
providing manager, he gives his employees the tools they need to do their jobs
and takes a step back.
I admire this company because of their
work ethic, scope, and objectives. I truly think that every firm should take
the same approach to public relations and advertising because it allows the
clientele to get what they want and the employees to thrive.
word count: 430
Still not getting through to Monte. His old friend Joyce from the Kensington Palace Hotel in London
ReplyDeleteStill not getting through to Monte. His old friend Joyce from the Kensington Palace Hotel in London
ReplyDelete